Tag Archives: minorities

So Long Target Hanukkah Aisle, #1250


When I lived in Los Angeles, Hanukkah greeted you everywhere that you went – in the drugs stores, the department stores, in the grocery stores.  With the second largest Jewish population in the country, it is no wonder that there was a consumer market for Hanukkah.

After a decade of living in a large city, however, my husband and I decided to live a simpler life in Arizona.  Suddenly, I really felt how much of a minority it was to be Jewish, and Hanukkah time really delivered that blow.  I remember going from store to store searching out Hanukkah wrapping paper in my procrastination night-before-Hanukkah frenzy.  The synagogue gift shops were closed. Bed Bath and Beyond (the one store with a tiny Hanukkah display) had run out of all the Hanukkah wrapping paper.  I was stuck with ordinary plain Jane blue paper.  Sorry kids.  Oh well, at least they were young, and it probably didn’t really matter to them.

It mattered to me though!  I wanted Hanukkah to feel festive.  Finally, a couple of years ago, something magical happened.  I walked into Target, and I saw this…


Wow!  An entire aisle devoted to Hanukkah!  In Tucson, AZ!  I was in 7th heaven.  I ran into the Rabbi’s wife in that aisle stocking up, and we giggled like kids in a candy store.  What a joy it was so have such a selection.

So, yesterday….again procrastinating (Hanukkah starts tomorrow), I went back to my trustworthy Target, and began to search for my beloved Hanukkah aisle.  Where was it?  Rows and rows of Christmas, and absolutely nothing in the friendly blue, white and silver.

And then, just as I was heading up to the cashier, I saw it….the Hanukkah display.  My heart dropped into my stomach a bit.  This is what Hanukkah had become at Target in 2015….


A lousy end cap.  That’s what we were reduced to.  I get it….we’re the minority, and perhaps there just weren’t enough people buying Hanukkah items to warrant a whole aisle.  After losing the awesome Kosher section at our local Safeway grocery store this year, however, and now this….I’m truly sad.  I’m feeling overlooked, and it is really disappointing.

I’ve got my candles.  I’ve got my wrapping paper.  I’ve got my gelt.  I am ready to go with Hanukkah, but the Target end cap made me really sad.  I don’t just want to have a dreidel….I want to choose from a selection of them.  I want a variety of choices to decorate with, and I want to feel festive at this time of the year and add to a whole world of holiday joy.  And….I want to do it by outwardly celebrating MY holiday.

So, my song of the day is Adam Sandler’s Hanukkah Song.  He’s created some updated versions of this song, but I’m going back to the original.  What I love about his Hanukkah song is that he brought Hanukkah to the mainstream and reminded us that there are Jews all around us who celebrate the holiday season the Hanukkah way.  So, Happy Hanukkah everyone.  I hope you find it to be festive!


That Power, #951

Picture from womantalklive.com

Picture from womantalklive.com

It’s tough to be a Jewish kid in a public school sometimes, and we made the decision to send our children to our neighborhood school over our local Jewish day in school in part because it is more like the real world where Jews are, in fact,  the minority.  So here’s why I am bringing up the subject today.

The last two nights, my family has taken part in holiday Passover Seders.  It is traditional to attend a 1st night Seder and often times a second night Seder, as well.  I am feeling a little irritated this morning as I am trying to wipe the sleep from my eyes knowing that my daughter has AIMS testing today.  Passover Seder nights are later nights than usual for a child (for an adult, too!), and I know that she will be going into her AIMS testing this morning without 100% full rest.  That just doesn’t feel right to me.

The school district did consider Passover when scheduling AIMS this year.  There was no testing on Tuesday this week due to Passover, but what they overlooked was 2nd night Seders.  Today is the last day of AIMS, and I am realizing how wrong that decision was on the district’s part.

I feel partly at fault that I did not bring up the subject earlier when the school calendar was released.  It is something I overlooked, however, until Passover really came around.  I have so much trust in the school system to know the right thing to do, but honestly…AIMS should never be anywhere near a holiday.

Today, I will be emailing our school Principal to let her know that I feel it was a poor decision, because I want to make certain this does not happen again in the future.  I will ask her to refer me to whomever I need to speak to in the district office.  It’s annoying to me that I should have to spend part of my day doing this, but really….it actually is important.  If I don’t say something, will anyone else think of it?

I also want to set an example for my kids.  Sometimes we just have to speak up.  Our voices our a powerful tool, and we can’t forget to use them.  That is why my song of the day is “That Power” by Will.i. am featuring Justin Bieber.  It’s one of my kids’ favorite songs, and I wan’t them to know what “That Power” really is all about.  So here is a song for them that they can relate to.  Use “That Power”, kiddos!